GÜD HAPPENS

— Art Direction, Design

 

Art Direct a scratch and sniff commercial? Absolutely! Burt’s Bees launched a new line of Shampoos and Lotions called Güd. I Art Directed, Designed, Illustrated this spot with the crew at Buck LA. Lots of work and good old 2d trickery.

 

 

 

External Links:
Buck.tv

 

Credits:

Creative Director: Ryan Honey

Executive Producer: Maurie Enochson

Producer: Nick Terzich

Assoc. Producer: Ashley Hsieh

Coordinator: Ben Tucker

Assoc. Creative Director: Joshua Harvey

Animation Director: Steve Day

Art Director: Jon Gorman

Designers: Jon Gorman, Joshua Harvey, Jenny Ko, Trevor Conrad

Character Animators: Laura Yilmaz, Matt Everton, Taik Lee, Jamal Otolorin, Regis Camargo, Anna Saunders

Compositors: Rachel Yonda, Alex Perry, Justin Mays, Moses Journey, Vincent Lammers, Iain Acton, Elizabeth Steinberg